Miami Beach Convention Centre in Miami, Florida played host, during February to the Progressive Miami International Boat Show. Running from the 14th – 18th of February, this year’s show was huge with a shuttle ride needed to get around the different areas.
There for the fourth year running, was FUSION, in the prestigious marine electronics section of the covered area. Although they had only a small presence in terms of a dedicated FUSION stand, FUSION gear was fitted in almost 70% of the hundreds of boats at the show and were a popular fixture on many of our partner’s stands.
“The brand achieved huge exposure in what is, really, the biggest worldwide market. For a Kiwi company to be making such huge waves in America is a big deal,” says Global Marketing Manager and show attendee, James Hunt.
Regal, a huge player in the US market, had FUSION’s 700 Series models onboard all of their vessels, as did one of our newer partners, Boston Whaler. Raymarine had a massive stand showcasing their multi-function display units (MFDs) with the FUSION 700 Series connected. With built-in Wi-Fi, Raymarine’s remote app or FUSION’s own equivalent, allows users to easily control all the functions, including FUSION-Link capability from their iPad.
Similarly Garmin had a large stand at the show and were showcasing how the 700 Series units work with their popular chart plotters. The crowds were particularly in awe of the demonstration that had the map as a reference in one corner, while a dvd was playing on the rest of the screen.
Furuno was also showing off a ‘not yet released’ beta version of their FUSION-Link capability, which certainly looked impressive with a big, bright touchscreen and the 700 Series hooked up. Raymarine and Garmin units made an appearance on the FUSION stand, as well as a Murphy display with FUSION-Link capability, as used on Regal boats which will allow Regal boaties to do everything from their Murphy touchscreens. The reps from Regal were hugely complimentary of the range, stating “We often sell boats specifically because they’ve got FUSION onboard.”
Staff manning the FUSION stand said their corner of the show was always busy, with people wanting demos and to talk about the 700 Series, in particular. On several evenings the team were still talking to customers long past the 8pm close time.
Outside there were even more boats, many more with FUSION units and on the water, where all the superyachts were parked, FUSION was still the pick of the bunch – appearing on all the ‘top of the line’ vessels, including those by Sunseeker, Fairline, Princess and Monterey.
The general vibe at this show was that FUSION is taking over the industry, with not a lot of real competition out there. Everyone said that the FUSION stuff was “impressive” and the True Marine stamp got huge kudos, making it the only equipment suitable to external mounting.
We're excited to see our momentum continue to grow in the US marine market and already can’t wait for the 2014 show… It’s not a bad place to spend the large part of a week, that’s for sure!