FUSION hits Ft Lauderdale

In October, Ft Lauderdale was host once again to its iconic, annual International Boat Show event. General public and boat builders came by the thousands to see the latest and greatest in marine at the show which primarily focuses on boats over 40feet.

Known in previous years for having the best display of mega and superyachts in the world, the show did not disappoint this time around with a 149 feet beauty taking the accolade of largest boat being showcased.

Hailed as the most attended boat show in the U.S., this was FUSION’s second year of exhibiting and although rained out in the second half of the event, the show’s hundreds of booths saw a huge amount of visitors. FUSION’s stand in the New Zealand section of the International Yacht Pavillion featured a new display that hadn’t been seen by the public before.

Also coming to the U.S. public for the first time was the release of FUSION’s new 700 series. According to Todd, our U.S. FUSION representative, the reaction among the public and boat builders to the new technology was extremely positive. “The products were well-liked and people were excited about the functionality, especially the colour screens and wireless remote capability.”

FUSION is an established brand in the United States with a full distribution programme and products coming standard in many boats. While boat builders were among the crowds last month, they also get exclusive showcases of new products at the trade shows.

Todd believes that FUSION is the fastest growing brand in the category. “We’re with the largest electronics distributor in the country and are their number one line in terms of sales revenue. We’ve only been with them three years, so all that growth is in that space of time - before that we were just unknown.”

Todd believes the U.S. to be the world’s toughest market for electronics, with the most competition as manufacturers work hard to increase their footprint in a place with such a concentrated population and consumer mentality. From the great presence that FUSION had at the Ft Lauderdale show and the positive reactions across the country, FUSION are well placed to take on this corner of the market.