FUSION heats up in the East
- Friday November 02, 2012
From Thursday 18 to Monday 22 of October, Southern China’s dynamic hub of Shenzhen’s marina came alive for China’s 2012 International Boat Show.
Over 40,000 visitors attended the event across the five days to get a glimpse at what the industry had been cooking up, including FUSION’s newest technology and accessories and the world’s first fully carbon fibre yacht from Sweden Delta Power Boats.
2012 marked the 6th year for this inaugural event, which boasted 105 berths that were sold out to exhibitors back in August. There was still plenty of on-land space available though, up to a total of 142 exhibitor pavilions, which represented all the best in boating brands and accessories, international boating giants and local boatbuilders alike.
FUSION, of course was among the group, both on and off the water. As well as being the provider of choice for many of the fit-outs showcased in the marina berths, FUSION’s exhibition stand was well attended, with live demonstrations of the 700 Series downloadable app on the iPad and all the latest FUSION wares on display.
The iconic green aliens were spotted all around the venue throughout the day, popular among both kids and adults, and the team had t-shirts for sale at the FUSION stand.
Walking around the marina in the sunshine, it was easy to remember what boating is all about: Family, Friends, FUSION!